| We've got a vault full of Specialized ads. That's because we cranked out dozens and dozens of ads as our client grew to the global powerhouse they are now.
To be truthful, these days Goodby Silverstein Partners is their agency of record. What can we say, GSP is pretty good.
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We still design Specialized's catalogs and some special projects. No small feat, some 285 pages at last count.
How did Specialized grow to $300M? By building a brand savvy consumers wanted to be a part of. Great bikes, great attitude—developed ad by ad, year after year.
Here are a few of our favorites.
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