|This assignment was a perfect opportunity to utilize pre-purchased artwork for support visuals, because the subject matter was high-level corporate consulting directed at C-level executives. Our online search resulted in six stock illustrations which were on topic and had a similar style and feeling for continuity.
The success of the piece is largely due to the brevity of the copy. Patrick was able to convince our client that busy folks won't input the information if it seems challenging. Thus the spreads have a headline, a short block of content and a sidebar note for scale.
|The brochure was part of a larger project that included corporate identity applied to a presentation folder, as well as individual practice area sheets, which were inserted into a glued pocket. Sent with an attached cover letter and followed up by phone prospecting, the program generated enough new consulting work to make the company an attractive acquisition. As might be expected given his firm's sale, our client was happy with his communications investment, and we were gratified to see our work add value.