| A meta catalog, or a catalog of catalogs, needs a clean underlying structure that integrates hundreds of thousands of items. Our logo imparts a regimented feeling, much like a barscan code. but goes a bit further to convey many different object sizes, weights and colors—all nestled nicely against one another.
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Combined with a lowercase sanserif logotype, the effect is pleasing, colorful, modern and balanced. Once the logo was designed and approved, a graphic standards guide followed that made new projects much easier to build, which included templates and guidelines for sizing and usage.
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