Striking imagery. Powerful headlines. Convincing copy. Our style reflects the raw marketing power of dramatic communications design.
But before we begin creative, agency management seeks intelligence on your products, your market, your competition and your branding. No matter what the scope or scale, from developing a single ad to taking your company from logo to version 2.0 packaging, the goal is to know as much about your business as possible.
Agreement is reached on positioning, your value proposition and key messages. Then, a program budget is allocated over a range of tactical tools that place our creative in front of targeted audiences.
Our programs address early adopters, influencers, resellers, key customers and employees. And we’re conscious of what vehicles will move our audiences from awareness through purchase.
We’re also keenly interested in consistent messages projected to analysts and the financial community. And we stress quarterly meetings to synchronize the respective efforts of Advertising and Public Relations.
PMA looks for partnerships with savvy marketing decision makers who understand that a fully-integrated marcom program, packed with creative horsepower, offers a serious competitive edge in establishing the enterprise and differentiating it in today’s cluttered environment.